HOUSE_OVERSIGHT_013919.jpg
1.5 MB
Extraction Summary
1
People
12
Organizations
0
Locations
0
Events
1
Relationships
2
Quotes
Document Information
Type:
Informational document / resource list (house oversight exhibit)
File Size:
1.5 MB
Summary
This document appears to be a page from a guide or presentation listing various digital marketing and web development tools. It categorizes software for A/B testing, toll-free numbers, and competitive site traffic analysis. The document contains a Bates stamp 'HOUSE_OVERSIGHT_013919', indicating it is part of evidence collected during the House Oversight Committee's investigations.
People (1)
| Name | Role | Context |
|---|---|---|
| Unknown Author | Writer |
Refers to themselves as 'I' when discussing testing homepages for DailyBurn.com
|
Organizations (12)
| Name | Type | Context |
|---|---|---|
| WebTrends |
Listed resource
|
|
|
Provider of Google Website Optimizer and Analytics
|
||
| DailyBurn |
Site used as a case study by the author for A/B testing
|
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| Offermatica |
Listed resource
|
|
| Vertster.com |
Listed resource
|
|
| Optimost |
Listed resource
|
|
| TollFreeMAX |
Listed resource for toll-free numbers
|
|
| Kall8 |
Listed resource for toll-free numbers
|
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| Compete |
Listed resource for checking traffic
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|
| Quantcast |
Listed resource for checking traffic
|
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| Alexa |
Listed resource for checking traffic
|
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| House Oversight Committee |
Source of the document (via Bates stamp)
|
Relationships (1)
Author states 'I used Google WO to test three potential homepages for www.dailyburn.com'
Key Quotes (2)
"Testing is, as you know, the name of the game, but testing all the variables can be confusing."Source
HOUSE_OVERSIGHT_013919.jpg
Quote #1
"I used Google WO to test three potential homepages for www.dailyburn.com and increased sign-ups 19%, then again by more than 16%."Source
HOUSE_OVERSIGHT_013919.jpg
Quote #2
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