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2.41 MB
Extraction Summary
3
People
6
Organizations
0
Locations
0
Events
1
Relationships
4
Quotes
Document Information
Type:
Book excerpt / manuscript / business guide
File Size:
2.41 MB
Summary
This document appears to be a page from a business book or manuscript (likely 'The 4-Hour Workweek' by Timothy Ferriss based on the content style and specific examples) discussing marketing strategies known as 'lose-win guarantees' or 'risk reversal.' It provides examples from companies like Domino's, Cialis, and The Club, and details case studies of individuals named Johanna and Sherwood who increased sales revenue by offering aggressive product guarantees. The document bears a House Oversight Committee footer, suggesting it was part of a document production.
People (3)
| Name | Role | Context |
|---|---|---|
| Johanna | Business Case Study |
Adopted a lose-win offer regarding sport-specific flexibility products.
|
| Sherwood | Business Case Study |
Adopted a 200% guarantee for shirts.
|
| Narrator/Author | Author |
Refers to themselves as 'I', discusses their product 'BodyQUICK'.
|
Organizations (6)
| Name | Type | Context |
|---|---|---|
| Domino's Pizza |
Cited as an example of a guarantee.
|
|
| CIALIS |
Cited for its 'Promise Program'.
|
|
| THE CLUB |
Automobile anti-theft device company.
|
|
| BodyQUICK |
Sports nutrition product owned/managed by the narrator.
|
|
| The NR |
Group or concept referred to in the text (likely 'New Rich').
|
|
| House Oversight Committee |
Implied by the footer 'HOUSE_OVERSIGHT'.
|
Relationships (1)
This was for BodyQUICK... I offered to not only refund customers...
Key Quotes (4)
"Lose-win guarantees not only remove risk for the consumer but put the company at financial risk."Source
HOUSE_OVERSIGHT_013930.jpg
Quote #1
"Delivered in 30 minutes or less or it’s free!"Source
HOUSE_OVERSIGHT_013930.jpg
Quote #2
"If your car is stolen, we’ll pay $500 of your insurance deductible."Source
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Quote #3
"Lose-win is the new win-win. Stand out and reap the rewards."Source
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Quote #4
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