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Type: Investment research report page
File Size: 1.64 MB
Summary

This document outlines the opportunities, challenges, and future outlook for digital media within the cannabis industry. It highlights the potential for premium content and mobile applications while noting the difficulties posed by limited advertising and restrictions from major platforms like Facebook and Google.

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"The opportunity for cannabis-oriented digital media is substantial."
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Quote #1
"Established digital media companies—such as Facebook, Google, Twitter and Yelp—limit the activities of cannabis-focused media companies on their sites"
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"we believe that digital media companies focused solely on the cannabis industry will eventually face considerable competition from—but may be logical acquisition targets for—traditional media companies."
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Quote #3

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