HOUSE_OVERSIGHT_013919.jpg
1.5 MB
Extraction Summary
1
People
12
Organizations
0
Locations
0
Events
1
Relationships
2
Quotes
Document Information
Type:
Informational document / resource list (house oversight exhibit)
File Size:
1.5 MB
Summary
This document appears to be a page from a guide or presentation listing various digital marketing and web development tools. It categorizes software for A/B testing, toll-free numbers, and competitive site traffic analysis. The document contains a Bates stamp 'HOUSE_OVERSIGHT_013919', indicating it is part of evidence collected during the House Oversight Committee's investigations.
People (1)
| Name | Role | Context |
|---|---|---|
| Unknown Author | Writer |
Refers to themselves as 'I' when discussing testing homepages for DailyBurn.com
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Organizations (12)
| Name | Type | Context |
|---|---|---|
| WebTrends |
Listed resource
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Provider of Google Website Optimizer and Analytics
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| DailyBurn |
Site used as a case study by the author for A/B testing
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| Offermatica |
Listed resource
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| Vertster.com |
Listed resource
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| Optimost |
Listed resource
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| TollFreeMAX |
Listed resource for toll-free numbers
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| Kall8 |
Listed resource for toll-free numbers
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| Compete |
Listed resource for checking traffic
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| Quantcast |
Listed resource for checking traffic
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| Alexa |
Listed resource for checking traffic
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| House Oversight Committee |
Source of the document (via Bates stamp)
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Relationships (1)
Author states 'I used Google WO to test three potential homepages for www.dailyburn.com'
Key Quotes (2)
"Testing is, as you know, the name of the game, but testing all the variables can be confusing."Source
HOUSE_OVERSIGHT_013919.jpg
Quote #1
"I used Google WO to test three potential homepages for www.dailyburn.com and increased sign-ups 19%, then again by more than 16%."Source
HOUSE_OVERSIGHT_013919.jpg
Quote #2
Full Extracted Text
Complete text extracted from the document (1,428 characters)
► WebTrends ( www.webtrends.com )
A/B Testing Software
Testing is, as you know, the name of the game, but testing all the variables can be confusing. How do you know which combination of headlines, text, and images on your homepage results in the most sales? Instead of using one version for a bit, then alternating, which is time-consuming, use software that serves up different versions to prospects at random, then does the math for you.
Testing is, as you know, the name of the game, but testing all the variables can be confusing. How do you know which combination of headlines, text, and images on your homepage results in the most sales? Instead of using one version for a bit, then alternating, which is time-consuming, use software that serves up different versions to prospects at random, then does the math for you.
► Google Website Optimizer (WO) ( http://www.google.com/websiteoptimizer )
This is a free tool that, like Google Analytics, is better than most paid services. I used Google WO to test three potential homepages for www.dailyburn.com and increased sign-ups 19%, then again by more than 16%.
This is a free tool that, like Google Analytics, is better than most paid services. I used Google WO to test three potential homepages for www.dailyburn.com and increased sign-ups 19%, then again by more than 16%.
• ► Offermatica ( www.offermatica.com )
• ► Vertster.com ( www.vertster.com )
• ► Optimost ( www.optimost.com )
Low-Cost Toll-free Numbers
►TollFreeMAX (www.tollfreemax.com) (877–888–8MAX) and Kall8 (www.kall8.com)
TollFreeMAX and Kall8 both allow you to set up toll-free numbers in 2–5 minutes. Calls can then be forwarded to any other numbers, and voicemail and statistics can be managed online or via e-mail.
TollFreeMAX and Kall8 both allow you to set up toll-free numbers in 2–5 minutes. Calls can then be forwarded to any other numbers, and voicemail and statistics can be managed online or via e-mail.
Checking Competitive Site Traffic
Want to see how much traffic your competition is getting and who is linking to them?
Want to see how much traffic your competition is getting and who is linking to them?
• ► Compete ( www.compete.com )
• ► Quantcast ( www.quantcast.com )
• ► Alexa ( www.alexa.com )
Freelance Designers and Programmers
HOUSE_OVERSIGHT_013919
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