HOUSE_OVERSIGHT_024852.jpg
1.47 MB
Extraction Summary
1
People
7
Organizations
0
Locations
0
Events
1
Relationships
3
Quotes
Document Information
Type:
Market research report / house oversight document
File Size:
1.47 MB
Summary
This document is page 36 of a Cowen Collaborative Insights market research report dated February 25, 2019. It analyzes the CBD topical market, detailing price segments (Super Premium to Value) and consumer demographics (age, gender, income). While the document bears a 'HOUSE_OVERSIGHT_024852' Bates stamp, indicating it is part of a government investigation (potentially related to the Epstein case files via subpoenaed financial records), the content on this specific page is purely market research regarding CBD products and does not explicitly mention Epstein or his associates.
People (1)
| Name | Role | Context |
|---|---|---|
| Michael Cella | Recipient/Employee |
Email address listed in sidebar warning: 'This report is intended for michael.cella@cowen.com'
|
Organizations (7)
| Name | Type | Context |
|---|---|---|
| Cowen |
Author of the report 'Cowen Collaborative Insights'
|
|
| House Oversight Committee |
Identified by Bates stamp 'HOUSE_OVERSIGHT_024852'
|
|
| Mary's Nutritionals |
Listed in chart
|
|
| Sagely Naturals |
Listed in chart
|
|
| Curaleaf Hemp |
Listed in chart
|
|
| Green Roads |
Listed in chart
|
|
| cbdMD |
Listed in chart
|
Relationships (1)
Email address michael.cella@cowen.com listed on document.
Key Quotes (3)
"Mary’s topicals fall into the super-premium segment, which we define as anything above $0.54 per mg of CBD."Source
HOUSE_OVERSIGHT_024852.jpg
Quote #1
"According to our proprietary Cowen consumer survey, of respondents who use CBD, 26.2% of people use topicals as a form factor..."Source
HOUSE_OVERSIGHT_024852.jpg
Quote #2
"Topical Use Is More Prevalent Among Younger, Lower Income Consumers"Source
HOUSE_OVERSIGHT_024852.jpg
Quote #3
Full Extracted Text
Complete text extracted from the document (2,401 characters)
COWEN
COLLABORATIVE INSIGHTS
February 25, 2019
COLLABORATIVE INSIGHTS
February 25, 2019
Benchmarking across the topical market, we would highlight the absolute number of brands offering a product, which while not exhaustive, provides context on the popularity of the form factor. Similar to most other verticals, Mary’s topicals fall into the super-premium segment, which we define as anything above $0.54 per mg of CBD. Of all the SKUs analyzed, the premium segment looks to be the narrowest, while mainstream and value segments are the most popular price point among the competitive set.
[Right vertical sidebar text]: This report is intended for michael.cella@cowen.com. Unauthorized redistribution of this report is prohibited.
Figure 51 Popularity in Topicals Are Reflected In The Overall Number Of Brands Playing Within The Segment
CBD Topicals by Price Segment
[Chart Data - Super Premium (>$0.54)]
Sagely Naturals $0.80
CTFO $0.71
Mary's Nutritionals $0.62
Credo $0.61
Curaleaf Hemp $0.60
Sagely Naturals $0.80
CTFO $0.71
Mary's Nutritionals $0.62
Credo $0.61
Curaleaf Hemp $0.60
[Chart Data - Premium ($0.38-$0.54)]
Kush Queen $0.45
Mazz Hanna $0.40
Vertly $0.32
RX Canna Care $0.32
Mary's Medicinals $0.30
Kush Queen $0.45
Mazz Hanna $0.40
Vertly $0.32
RX Canna Care $0.32
Mary's Medicinals $0.30
[Chart Data - Main ($0.21-$0.38)]
Green Roads $0.26
Hemp Bombs $0.25
Highline $0.25
LEEF Organics $0.23
Medix CBD $0.23
Sopris $0.22
gronCBD $0.19
Canna Hemp X $0.17
Bee's Knees $0.16
Wildflower $0.15
Pure Kana $0.15
Canna Hemp $0.14
Premium Jane $0.12
Green Roads $0.26
Hemp Bombs $0.25
Highline $0.25
LEEF Organics $0.23
Medix CBD $0.23
Sopris $0.22
gronCBD $0.19
Canna Hemp X $0.17
Bee's Knees $0.16
Wildflower $0.15
Pure Kana $0.15
Canna Hemp $0.14
Premium Jane $0.12
[Chart Data - Value (<$0.21)]
Try the CBD $0.11
lovebud $0.10
cbdMD $0.10
Reliva $0.08
Green Mountain $0.07
Lazarus $0.05
Myaderm $0.05
Try the CBD $0.11
lovebud $0.10
cbdMD $0.10
Reliva $0.08
Green Mountain $0.07
Lazarus $0.05
Myaderm $0.05
Source: Company Websites and Cowen and Company
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
According to our proprietary Cowen consumer survey, of respondents who use CBD, 26.2% of people use topicals as a form factor, which is the highest level seen after tinctures. Usage among men and women look to be similar, though younger, lower income use looks to be more prevalent when benchmarking to older, higher income cohorts. Similar to capsules, this could reflect the large number of brands we see playing in the value segment.
Figure 52 Topical Use Is More Prevalent Among Younger, Lower Income Consumers
CBD Topical Use
[Chart Data]
Total: 26.2%
[Chart Data]
Total: 26.2%
Gender
Male: 26.5%
Female: 25.8%
Male: 26.5%
Female: 25.8%
Age
18-34: 30.1%
35-54: 27.8%
55+: 11.1%
18-34: 30.1%
35-54: 27.8%
55+: 11.1%
Income
<$50K: 29.3%
$50K-$100K: 21.8%
>$100K: 22.2%
<$50K: 29.3%
$50K-$100K: 21.8%
>$100K: 22.2%
Source: Cowen Survey, N=~2500, January 2019
36
COWEN.COM
HOUSE_OVERSIGHT_024852
COWEN.COM
HOUSE_OVERSIGHT_024852
Discussion 0
No comments yet
Be the first to share your thoughts on this epstein document