This document, from a BofA Merrill Lynch report, presents survey data on the future of robo-advisor platforms. A majority of investors (51%) believe robo-advisor assets will surpass $1 trillion in the next 3-5 years, and they expect passive asset managers (40%) and large broker firms (28%) to be the primary beneficiaries of this trend. A low and transparent cost structure is seen as the main driver for the success of robo-advisors.
| Name | Type | Context |
|---|---|---|
| BofA Merrill Lynch | ||
| Bank of America Merrill Lynch |
"Based on our polling questions, investors believe that the main beneficiaries of the robo advisor trend will be the passive asset managers (40%), followed by the large broker firms adding robo technology (28%) and the online brokers that have scalable robo platforms (21%)."Source
"They also believe that the main driver of success for robo advisors will be a low and transparent cost structure (44%), followed by an efficient technology and user interface (25%)."Source
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