This email chain from February 7, 2014, details an online reputation management strategy led by Tyler Shears for Jeffrey Epstein. Shears outlines an aggressive plan to manipulate Google search results to suppress negative coverage from Forbes and the NY Post by boosting 'high authority domains' and leveraging influence over publications like Harvard and National Geographic. The correspondence indicates direct communication between the consultant and Epstein regarding the timeline and strategy for 'cleaning up' his online presence.
| Name | Role | Context |
|---|---|---|
| Tyler Shears | Sender / Consultant |
Reputation management/SEO specialist working to manipulate search results for Jeffrey Epstein.
|
| Christina Galbraith | Recipient / Assistant |
Intermediary communicating with Shears; CC's Jeffrey Epstein on the correspondence.
|
| Jeffrey Epstein | Subject / Client |
Referenced as 'Mr. Epstein' and 'Jeffrey'. The client for whom the reputation management is being performed.
|
| Dr. Jeffrey M. Epstein, MD | Unrelated Entity |
Mentioned in the header snippet (Healthgrades), likely a search result artifact unrelated to the subject.
|
| Name | Type | Context |
|---|---|---|
|
Search engine whose algorithms are being targeted.
|
||
| Forbes |
Publication mentioned as having negative placements to be moved to the second page.
|
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| NYPost |
Publication mentioned as having negative placements to be moved to the second page.
|
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| Harvard |
Institution mentioned as a site they can provide reinforcement/influence from.
|
|
| Nat Geo |
Publication mentioned as a site they can provide reinforcement/influence from.
|
|
| Healthgrades |
Mentioned in the header snippet.
|
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| House Oversight Committee |
Source of the document (footer stamp).
|
"The fresh piece needs to come out while we are dislodging the current results"Source
"We are continuing to work aggressively to clean up results per our last call."Source
"as soon as Forbes/NYPost are on second page they will begin a slow death"Source
"From there we will see our properties shoot up due to the interlinking between them and the reinforcement we can provide from sites like Harvard, Nat Geo, and any other publications we have influence over."Source
"Using the "short-term" links is one battle around other pages is just a part of the overall war..."Source
Complete text extracted from the document (2,471 characters)
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