HOUSE_OVERSIGHT_024841.jpg
1.49 MB
Extraction Summary
2
People
3
Organizations
0
Locations
0
Events
1
Relationships
2
Quotes
Document Information
Type:
Market research report
File Size:
1.49 MB
Summary
This document is page 25 of a market research report by Cowen Collaborative Insights, dated February 25, 2019. It analyzes the growth of Hemp Oil products on Amazon (increasing from ~5,000 to >20,000 between 2013 and 2019) and provides demographic data on CBD supplement usage based on a January 2019 survey. The document bears a 'HOUSE_OVERSIGHT' Bates stamp, indicating it was part of a congressional investigation, though the content itself is strictly market data regarding CBD and does not mention Epstein directly.
People (2)
| Name | Role | Context |
|---|---|---|
| John Blackledge | Analyst |
Mentioned in relation to Amazon (AMZN) analysis within the report text.
|
| Michael Cella | Recipient |
Named in the vertical sidebar watermark as the intended recipient of the report (michael.cella@cowen.com).
|
Organizations (3)
| Name | Type | Context |
|---|---|---|
| Cowen |
Financial services/research firm that produced the report (Cowen Collaborative Insights).
|
|
| Amazon |
Subject of data analysis regarding Hemp Oil product listings.
|
|
| House Oversight Committee |
Implied by the Bates stamp 'HOUSE_OVERSIGHT_024841' at the bottom right.
|
Relationships (1)
Email address michael.cella@cowen.com listed in the watermark.
Key Quotes (2)
"Indeed, six years ago, Amazon had been offering roughly 5,000 products, which has quadrupled to over 20,000 products today."Source
HOUSE_OVERSIGHT_024841.jpg
Quote #1
"CBD seems to be the most popular among Caucasians, following by Hispanic / Latino consumers."Source
HOUSE_OVERSIGHT_024841.jpg
Quote #2
Full Extracted Text
Complete text extracted from the document (2,129 characters)
COWEN
COLLABORATIVE INSIGHTS
February 25, 2019
COLLABORATIVE INSIGHTS
February 25, 2019
To further reinforce how CBD has been gaining interest over time, we analyzed the historical number of hemp oil products offered by Amazon (AMZN, John Blackledge), where we can see a continued increase in the number of products sold. Indeed, six years ago, Amazon had been offering roughly 5,000 products, which has quadrupled to over 20,000 products today.
Figure 21 Over 20K Hemp Oil SKUs Offered by Amazon Today...
[Table Data]
# of Hemp Oil Products on Amazon
Date # of Products Date # of Products
1/23/2013 4,975 11/8/2014 11,587
2/1/2013 5,039 2/7/2015 12,370
1/10/2014 8,507 3/2/2015 12,430
2/10/2014 9,642 3/20/2015 12,741
8/10/2014 11,694 7/7/2015 13,963
10/12/2014 11,904 1/2/2019 > 20,000
Source: Amazon and Cowen and Company
# of Hemp Oil Products on Amazon
Date # of Products Date # of Products
1/23/2013 4,975 11/8/2014 11,587
2/1/2013 5,039 2/7/2015 12,370
1/10/2014 8,507 3/2/2015 12,430
2/10/2014 9,642 3/20/2015 12,741
8/10/2014 11,694 7/7/2015 13,963
10/12/2014 11,904 1/2/2019 > 20,000
Source: Amazon and Cowen and Company
Figure 22 ...Which Has Increased 4-Fold Over the Past 6 Years
[Graph Data]
# of "Hemp Oil" Products on Amazon
[Graph plotting growth from ~5,000 to 20,000 between 1/23/2013 and 11/23/2018]
Source: Amazon and Cowen and Company
# of "Hemp Oil" Products on Amazon
[Graph plotting growth from ~5,000 to 20,000 between 1/23/2013 and 11/23/2018]
Source: Amazon and Cowen and Company
With reported CBD use skewing toward younger consumers, it is perhaps not surprising to see that CBD also over-indexes to lower-income consumers (where younger consumers generally have lower household incomes). What is more, CBD seems to be the most popular among Caucasians, following by Hispanic / Latino consumers. Meanwhile, CBD use is slightly more popular among women (7.0% incidence), vs. men (6.7% incidence).
Figure 23 CBD Over-Indexes with Low-Income...
% Using CBD As A Supplement
Total: 6.9%
<$50K: 7.4%
$50K-$100K: 6.5%
>$100K: 5.6%
% Using CBD As A Supplement
Total: 6.9%
<$50K: 7.4%
$50K-$100K: 6.5%
>$100K: 5.6%
Figure 24 ...Young Consumers (Ages 18-34)...
% Using CBD As A Supplement
Total: 6.9%
18-34: 9.4%
35-54: 7.2%
55+: 3.7%
% Using CBD As A Supplement
Total: 6.9%
18-34: 9.4%
35-54: 7.2%
55+: 3.7%
Figure 25 ...And Caucasians
% Using CBD As A Supplement
Total: 6.9%
Caucasian: 7.3%
Hispanic: 6.8%
Asian: 5.6%
African American: 4.4%
% Using CBD As A Supplement
Total: 6.9%
Caucasian: 7.3%
Hispanic: 6.8%
Asian: 5.6%
African American: 4.4%
Source: Cowen Survey, N=~2500, January 2019
Source: Cowen Survey, N=~2500, January 2019
Source: Cowen Survey, N=~2500, January 2019
Source: Cowen Survey, N=~2500, January 2019
Source: Cowen Survey, N=~2500, January 2019
COWEN.COM
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[Right Sidebar Vertical Text]
This report is intended for michael.cella@cowen.com. Unauthorized redistribution of this report is prohibited.
This report is intended for michael.cella@cowen.com. Unauthorized redistribution of this report is prohibited.
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