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2.47 MB
Extraction Summary
8
People
10
Organizations
2
Locations
0
Events
2
Relationships
4
Quotes
Document Information
Type:
Reading list / resource guide (discovery document)
File Size:
2.47 MB
Summary
This document appears to be a page from a resource guide or bibliography, possibly from a book like 'The 4-Hour Workweek'. It lists and reviews various books and magazines related to negotiation, direct response marketing, business management ('Small Giants'), and long-term travel ('Six Months Off', 'Verge Magazine'). The document bears a 'HOUSE_OVERSIGHT_014032' Bates stamp, indicating it was included in a document production for a House Oversight Committee investigation.
People (8)
| Name | Role | Context |
|---|---|---|
| William Ury | Author |
Author of 'Getting Past No'
|
| G. Richard Shell | Author |
Author of 'Bargaining for Advantage'
|
| George Foreman | Entrepreneur (Mentioned) |
Mentioned in context of 'George Foreman Grill' marketing case study
|
| Bo Burlingham | Author/Editor |
Author of 'Small Giants', editor-at-large for Inc. magazine
|
| Ani DiFranco | Musician/Business Owner |
Owner of Righteous Babe Records, mentioned as a case study in 'Small Giants'
|
| Hope Dlugozima | Author |
Co-author of 'Six Months Off'
|
| James Scott | Author |
Co-author of 'Six Months Off'
|
| David Sharp | Author |
Co-author of 'Six Months Off'
|
Organizations (10)
| Name | Type | Context |
|---|---|---|
| Response Magazine |
Direct response industry magazine
|
|
| Girls Gone Wild |
Mentioned as a marketing case study
|
|
| Jordan Whitney |
Publisher of the Greensheet reports
|
|
| Inc. magazine |
Employer of Bo Burlingham
|
|
| Clif Bar Inc. |
Company analyzed in 'Small Giants'
|
|
| Anchor Stream Microbrewery |
Company analyzed in 'Small Giants'
|
|
| Righteous Babe Records |
Company analyzed in 'Small Giants'
|
|
| Verge Magazine |
Travel magazine, formerly Transitions Abroad
|
|
| Transitions Abroad |
Former name of Verge Magazine
|
|
| House Oversight Committee |
Implied by Bates stamp HOUSE_OVERSIGHT_014032
|
Relationships (2)
Longtime Inc. magazine editor-at-large
rock star Ani DiFranco’s Righteous Babe Records
Key Quotes (4)
"Bigger is not better, and this book proves it."Source
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Quote #1
"This was the first book to make me step back and say, “Holy sh*t. I can actually do this!”"Source
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Quote #2
"If you’re hungry for more, William Ury’s Getting Past No and G. Richard Shell’s Bargaining for Advantage: Negotiation Strategies for Reasonable People are outstanding."Source
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Quote #3
"This is an excellent resource at an excellent price—free."Source
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Quote #4
Full Extracted Text
Complete text extracted from the document (2,921 characters)
immediately. I used the audio adaptation. If you’re hungry for more, William Ury’s Getting Past No and G. Richard Shell’s Bargaining for Advantage: Negotiation Strategies for Reasonable People are outstanding. These are the only negotiating books you’ll ever need.
Response Magazine (www.responsemagazine.com)
This magazine is dedicated to the multibillion-dollar direct response (DR) industry, with a focus on television, radio, and Internet marketing. How-to articles (increasing sales per call, lowering media costs, improving fulfillment, etc.) are interspersed with case studies of successful campaigns (George Foreman Grill, Girls Gone Wild, etc.). The best outsourcers in the business also advertise in this magazine. This is an excellent resource at an excellent price—free.
This magazine is dedicated to the multibillion-dollar direct response (DR) industry, with a focus on television, radio, and Internet marketing. How-to articles (increasing sales per call, lowering media costs, improving fulfillment, etc.) are interspersed with case studies of successful campaigns (George Foreman Grill, Girls Gone Wild, etc.). The best outsourcers in the business also advertise in this magazine. This is an excellent resource at an excellent price—free.
Jordan Whitney Greensheet (www.jwgreensheet.com)
This is an insider secret of the DR world. Jordan Whitney’s weekly and monthly reports dissect the most successful product campaigns, including offers, pricing, guarantees, and ad frequencies (indicative of spending and, thus, profitability). The publication also maintains an up-to-date tape library from which infomercials and spot commercials can be purchased for competitive research. Highly recommended.
This is an insider secret of the DR world. Jordan Whitney’s weekly and monthly reports dissect the most successful product campaigns, including offers, pricing, guarantees, and ad frequencies (indicative of spending and, thus, profitability). The publication also maintains an up-to-date tape library from which infomercials and spot commercials can be purchased for competitive research. Highly recommended.
Small Giants: Companies That Choose to Be Great Instead of Big (256 pages)
BY BO BURLINGHAM
Longtime Inc. magazine editor-at-large Bo Burlingham crafts a beautiful collage and analysis of companies that focus on being the best instead of growing like cancer into huge corporations. Companies include Clif Bar Inc., Anchor Stream Microbrewery, rock star Ani DiFranco’s Righteous Babe Records, and a dozen more from different industries. Bigger is not better, and this book proves it.
BY BO BURLINGHAM
Longtime Inc. magazine editor-at-large Bo Burlingham crafts a beautiful collage and analysis of companies that focus on being the best instead of growing like cancer into huge corporations. Companies include Clif Bar Inc., Anchor Stream Microbrewery, rock star Ani DiFranco’s Righteous Babe Records, and a dozen more from different industries. Bigger is not better, and this book proves it.
Negotiating World Travel and Preparing for Escape
Six Months Off: How to Plan, Negotiate, and Take the Break You Need Without Burning Bridges or Going Broke (252 pages)
BY HOPE DLUGOZIMA , JAMES SCOTT , AND DAVID SHARP
This was the first book to make me step back and say, “Holy sh*t. I can actually do this!” It steamrolls over most fear factors related to long-term travel and offers a step-by-step guide to taking time off to travel or pursue other goals without giving up your career. Full of case studies and useful checklists.
BY HOPE DLUGOZIMA , JAMES SCOTT , AND DAVID SHARP
This was the first book to make me step back and say, “Holy sh*t. I can actually do this!” It steamrolls over most fear factors related to long-term travel and offers a step-by-step guide to taking time off to travel or pursue other goals without giving up your career. Full of case studies and useful checklists.
Verge Magazine (http://vergemagazine.com)
This magazine, formerly known as Transitions Abroad, is the central hub of alternative travel and offers dozens of incredible options for the non-tourist. Both the print and online versions are great starting points for brainstorming how you will spend your time overseas. How about excavating in Jordan or eco-volunteering in the Caribbean? It’s all here.
From the website: “Each issue takes you around the world with people who are doing something different and making a difference doing it. This is the magazine resource for those wanting to volunteer, work, study, or adventure overseas.”
This magazine, formerly known as Transitions Abroad, is the central hub of alternative travel and offers dozens of incredible options for the non-tourist. Both the print and online versions are great starting points for brainstorming how you will spend your time overseas. How about excavating in Jordan or eco-volunteering in the Caribbean? It’s all here.
From the website: “Each issue takes you around the world with people who are doing something different and making a difference doing it. This is the magazine resource for those wanting to volunteer, work, study, or adventure overseas.”
HOUSE_OVERSIGHT_014032
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