An email from Al Seckel to Jeffrey Epstein detailing aggressive online reputation management strategies. Seckel reports using 'bots' and hacking to manipulate Google search results and Wikipedia entries, specifically removing references to Epstein being a 'convicted sex offender' or 'pedophile' and replacing his mugshot with a different photo. The email also notes difficulties with the Huffington Post and mentions an internal conflict regarding an associate named Jessica failing to provide content.
| Name | Role | Context |
|---|---|---|
| Al Seckel | Sender / Reputation Manager |
Sending a report to Epstein regarding SEO manipulation and reputation management efforts.
|
| Jeffrey Epstein | Recipient / Client |
Receiving updates on efforts to clean up his online search results and Wikipedia page.
|
| Jessica | Associate/Employee |
Mentioned as failing to post original content to the science and org sites despite 'just talk'.
|
| Daily Beast Foe | Journalist/Antagonist |
Unidentified female ('her sites') attempting to keep negative stories prominent.
|
| Name | Type | Context |
|---|---|---|
|
Search engine being manipulated to hide negative results.
|
||
| Huffington Post |
Host of a negative article that is difficult to remove due to high traffic.
|
|
| The Daily Beast |
Host of a negative article that was successfully pushed down search rankings.
|
|
| Wikipedia |
Site 'hacked' and edited to remove 'convicted sex offender' and 'pedophile' labels.
|
|
| Epstein Foundation |
Used as a positive search term/topic.
|
|
| Edge |
Website promoted from page 5 to the front page of Google results.
|
"The bots did the sweep."Source
"You have only one negative article left on front page of google"Source
"Wikipedia was an important victory... head lines do not mention convicted sex offender or pedophile."Source
"We hacked the site to replace the mug shot and caption"Source
"Your wiki entry now is pretty tame, and bad stuff has been muted, bowlerized, and pused to the bottom."Source
"We have promoted the other jeffrey epsteins"Source
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