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1.67 MB
Extraction Summary
4
People
7
Organizations
1
Locations
1
Events
3
Relationships
5
Quotes
Document Information
Type:
Email thread
File Size:
1.67 MB
Summary
This email thread from February 2014 details a 'Search Engine Optimization' (SEO) reputation management strategy orchestrated by Tyler Shears for Jeffrey Epstein. Shears explains the necessity of boosting various external links to push negative news coverage (specifically Forbes and NYPost) off the first page of Google results. Notably, Shears claims they can utilize 'reinforcement' from institutions like Harvard and National Geographic, asserting they have 'influence over' these publications.
People (4)
| Name | Role | Context |
|---|---|---|
| Christina Galbraith | Sender/Recipient |
Coordinating PR/SEO strategy, communicating with Tyler Shears and copying Jeffrey Epstein.
|
| Tyler Shears | Sender/Recipient |
SEO consultant explaining strategy to suppress negative news stories about Epstein.
|
| Jeffrey Epstein | Subject/Recipient (CC) |
Referenced as 'Mr. Epstein' and 'Jeffrey'. Involved in strategy calls regarding his online reputation.
|
| Rich | Financial Contact |
Person responsible for paying Tyler Shears' invoices.
|
Organizations (7)
| Name | Type | Context |
|---|---|---|
|
Search engine being manipulated/targeted by the SEO strategy.
|
||
| Forbes |
Publication with negative coverage of Epstein that the team is trying to suppress.
|
|
| NYPost |
New York Post; publication with negative coverage of Epstein that the team is trying to suppress.
|
|
| Harvard |
Institution mentioned as a site where they have 'influence' to provide backlink reinforcement.
|
|
| Nat Geo |
National Geographic; mentioned as a site where they have 'influence'.
|
|
| Kinko's |
Location from which Christina Galbraith is emailing.
|
|
| House Oversight Committee |
Source of the document (via Bates stamp).
|
Timeline (1 events)
2014-01
Call between Tyler Shears and Jeffrey Epstein regarding SEO strategy.
N/A
Locations (1)
| Location | Context |
|---|---|
|
Mentioned in context of 'USVI and science' websites dropping off the first page of search results.
|
Relationships (3)
Tyler discusses SEO strategy directly with Epstein via phone and email.
Christina coordinates business for Epstein and cc's him on correspondence.
Tyler asks about an invoice sent to Rich.
Key Quotes (5)
"limiting factor for moving Forbes/NYPost as quickly as we'd like."Source
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Quote #1
"Getting up different types of results for different folks is required to dislodge the negative placements."Source
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Quote #2
"reinforcement we can provide from sites like Harvard, Nat Geo, and any other publications we have influence over."Source
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Quote #3
"he has giving explicit permission to promote any URL required to dislodge the negatives."Source
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Quote #4
"the .org and foundation sites are slipping down and the USVI and science are permanently off the first page."Source
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Quote #5
Full Extracted Text
Complete text extracted from the document (2,366 characters)
On Fri, Feb 7, 2014 at 10:47 AM, Christina Galbraith <[REDACTED]> wrote:
Hi Tyler,
Hi Tyler,
Ok thanks so much for the review. I've cc'd Jeffrey. I'll be in touch this afternoon.
Christina Galbraith
[REDACTED]
[REDACTED]
Begin forwarded message:
From: Tyler Shears <[REDACTED]>
Date: February 7, 2014 at 10:33:16 AM EST
To: Christina Galbraith <[REDACTED]>
Subject: Re: boosting strategy
Date: February 7, 2014 at 10:33:16 AM EST
To: Christina Galbraith <[REDACTED]>
Subject: Re: boosting strategy
We are pushing up the highest authority domains available for "Jeffrey Epstein" in general. I had reserved the approach of pushing non-website URLs for a few months because you expressed concern with making sure our URLs are on first page... but I had call w/ Mr. Epstein in the beginning of January and expressed that is a limiting factor for moving Forbes/NYPost as quickly as we'd like.
Getting up different types of results for different folks is required to dislodge the negative placements. Once they are dislodged it is much easier to restore our websites back to the rankings and have our "ideal" first page. The reason for this is Google tracks click data on results and as soon as Forbes/NYPost are on second page they will begin a slow death (less clicks on those, more clicks on the ones we have on first page)
From there we will see our properties shoot up due to the interlinking between them and the reinforcement we can provide from sites like Harvard, Nat Geo, and any other publications we have influence over. Using the "short-term" links is one battle around other pages is just a part of the overall war... You saw how Google was changing up much more dramatically when we had multiple Epstein's on the first page vs. having a saturated first page.
I feel like time was lost focusing on making sure it was Mr. Epstein properties when he has giving explicit permission to promote any URL required to dislodge the negatives.
I hope this makes sense.. I haven't heard from Rich on the last invoice I sent (1/29/14) and am hoping all is well. Do you know if he's out of the office ?
On Fri, Feb 7, 2014 at 10:18 AM, Christina Galbraith <[REDACTED]> wrote:
Hi Tyler,
Hi Tyler,
Im at a Kinko's.
I see that you're boosting non-website url's -- are you sure this is the right approach? (vs. boosting Jeffrey's sites?) the .org and foundation sites are slipping down and the USVI and science are permanently off the first page.
Thanks for you input.
Christina
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