HOUSE_OVERSIGHT_013938.jpg
1.85 MB
Extraction Summary
5
People
7
Organizations
0
Locations
0
Events
0
Relationships
2
Quotes
Document Information
Type:
Book excerpt / government oversight document
File Size:
1.85 MB
Summary
This document appears to be a page from Tim Ferriss's book 'The 4-Hour Workweek' (based on references to BrainQUICKEN and fourhourblog.com), containing endnotes and the title page for 'Step IV: L is for Liberation.' It discusses marketing strategies on Facebook and business citations. The document bears a 'HOUSE_OVERSIGHT_013938' stamp, indicating it was part of a document production for a US House Oversight Committee investigation, potentially related to a subpoena involving the book's author or associates, though no direct link to Epstein is visible in the text of this specific page.
People (5)
| Name | Role | Context |
|---|---|---|
| Gavin | Contributor/Testimonial |
Provided a tip about marketing to Facebook groups.
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| Richard Tedlow | Author |
Cited in footnote 50 for 'Giants of Enterprise'.
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| Joseph Sugarman | Author |
Cited in footnote 55 for 'Advertising Secrets of the Written Word'.
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| Thomas H. Huxley | English Biologist |
Quoted at the start of a new chapter/section.
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| Tim Ferriss | Author (Implied) |
Implied author of the document text due to references to 'BrainQUICKEN' and 'fourhourblog.com' (associated with 'The ...
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Organizations (7)
| Name | Type | Context |
|---|---|---|
| House Oversight Committee |
Indicated by the Bates stamp 'HOUSE_OVERSIGHT_013938'.
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Mentioned as a platform for niche marketing groups.
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| HarperBusiness |
Publisher mentioned in citation.
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| Inc. magazine |
Publication source mentioned in footnote 51.
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| BrainQUICKEN |
Company sold by the narrator in 2009.
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| DelStar Books |
Publisher mentioned in citation.
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| Volkswagen |
Mentioned in comparison regarding sales records.
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Full Extracted Text
Complete text extracted from the document (2,060 characters)
my muse sites and think it’s great! Also, Facebook groups has (almost) every niche imaginable. So what I have found success in doing is: (1) Finding a niche group that would buy my muse, (2) sending a message to each admin telling them how my muse will help their group members. Then politely asking them to put a blurb in the “Recent News” section of the group. This makes it more trustworthy than a wall post, and it stays up there (free advertising) until the admin removes it. One hundred times better than a wall post. In one case, the admin purchased my muse, posted my note for me on the groups’ “Recent News” section, then e-mailed the entire group telling them they have to check out my site.
—GAVIN
—GAVIN
50. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built (2001; reprint, HarperBusiness, 2003).
51. This is adapted from “The Remote Control CEO,” Inc. magazine, October 2005.
52. Actually, I’m the ghost in new machines now, as I sold BrainQUICKEN in 2009 to a private equity firm.
53. “Contract outsourcing companies” can be as simple as dependable web-based services. Don’t let the term intimidate you.
54. Sample e-mail responses for fulfillment purposes can be found at www.fourhourblog.com.
55 Joseph Sugarman, Advertising Secrets of the Written Word (DelStar Books, 1998).
56 Depending on whose math is used (number of cars vs. gross sales), some claim the original Volkswagen Beetle holds the record.
57. For the benefit of the customer and to capitalize on universal laziness (me included), provide as much time as possible to consider or forget the product. Ginsu knives offered a 50-year guarantee. Can you offer a 60-, 90-, or even 365-day guarantee? Gauge average return percentages with a 30- or 60-day guarantee first (for budgeting calculations and cash-flow projections) and then extend it.
51. This is adapted from “The Remote Control CEO,” Inc. magazine, October 2005.
52. Actually, I’m the ghost in new machines now, as I sold BrainQUICKEN in 2009 to a private equity firm.
53. “Contract outsourcing companies” can be as simple as dependable web-based services. Don’t let the term intimidate you.
54. Sample e-mail responses for fulfillment purposes can be found at www.fourhourblog.com.
55 Joseph Sugarman, Advertising Secrets of the Written Word (DelStar Books, 1998).
56 Depending on whose math is used (number of cars vs. gross sales), some claim the original Volkswagen Beetle holds the record.
57. For the benefit of the customer and to capitalize on universal laziness (me included), provide as much time as possible to consider or forget the product. Ginsu knives offered a 50-year guarantee. Can you offer a 60-, 90-, or even 365-day guarantee? Gauge average return percentages with a 30- or 60-day guarantee first (for budgeting calculations and cash-flow projections) and then extend it.
Step IV:
L is for Liberation
L is for Liberation
It is far better for a man to go wrong in
freedom than to go right in chains .
freedom than to go right in chains .
— THOMAS H. HUXLEY,
English biologist; known as “Darwin’s Bulldog”
English biologist; known as “Darwin’s Bulldog”
12
HOUSE_OVERSIGHT_013938
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