HOUSE_OVERSIGHT_013924.jpg

1.06 MB

Extraction Summary

1
People
2
Organizations
7
Locations
1
Events
1
Relationships
3
Quotes

Document Information

Type: Book excerpt / instructional diagram (likely from 'the 4-hour workweek' included in discovery documents)
File Size: 1.06 MB
Summary

This document appears to be a page from Tim Ferriss's book *The 4-Hour Workweek*, marked with a House Oversight Committee Bates stamp (HOUSE_OVERSIGHT_013924), suggesting it was included in a discovery production. The text discusses the 'Virtual Architecture' of business automation, featuring a detailed flowchart that outlines the economics of outsourcing order taking, processing, and fulfillment to various US locations (FL, KY, IL, TN, CA, NE). The narrative describes the author's struggle with information overload in 2003 before implementing this automated system.

People (1)

Name Role Context
Tim Business Owner / Author
Referenced in 'TIM'S BANK' and the narrative ('I was interviewed...'). Likely Tim Ferriss.

Organizations (2)

Name Type Context
House Oversight Committee
Implied by the Bates stamp 'HOUSE_OVERSIGHT_013924'
Tim's Bank
Destination for funds in the flowchart (Located in CA)

Timeline (1 events)

2003
Author was interviewed in home office for a documentary called 'As Seen on TV'.
Home Office
Tim

Locations (7)

Location Context
Location for PPC (Pay Per Click) services
Location for Website hosting
Location for Call centers
Location for Fulfillment services
Location for Manufacturer and Bank
Location for Manufacturer
Location for Payment Processor

Relationships (1)

Tim Business Customers
Flowchart connects 'Tim's Bank' to 'Customers (worldwide)' via transactions.

Key Quotes (3)

"The architecture has to place us out of the information flow instead of putting us at the top of it."
Source
HOUSE_OVERSIGHT_013924.jpg
Quote #1
"If I didn't ensure the trains were running on time and put out the fires, no one would."
Source
HOUSE_OVERSIGHT_013924.jpg
Quote #2
"Splitting the Pie: Outsourcer Economics"
Source
HOUSE_OVERSIGHT_013924.jpg
Quote #3

Full Extracted Text

Complete text extracted from the document (1,866 characters)

business that bothers us as little as possible. The architecture has to place us out of the information flow instead of putting us at the top of it.
I didn't get this right the first time I tried.
In 2003, I was interviewed in my home office for a documentary called As Seen on TV. We were interrupted every 20–30 seconds with beeping e-mail notifications, IM pings, and ringing phones. I couldn't leave them unanswered, because dozens of decisions depended on me. If I didn't ensure the trains were running on time and put out the fires, no one would.
The Anatomy of Automation
THE 4-HOUR WORKWEEK VIRTUAL ARCHITECTURE
[Diagram/Flowchart Content]
ADS
- PPC (FL) [PPC ad cost + 15–20%]
- Affiliates [15–40% commission]
- Print ads [URL | 800 #s]
ORDER-TAKING
- Website (KY) [$200/month¹]
- Call centers (IL) [($.83/minute)]
[Arrows indicating flow from Ads to Website and Call Centers]
- Uncharged customer orders posted to secure website for pickup/download
- Wholesale order forms printed from site, faxed via eFax
- Encrypted order file e-mailed each morning
ORDER PROCESSING
- Fulfillment (TN) [$1.85 per package + S/H]
- Manufacturer (CA/LV)
- Processor (NE) [2.26% of charge amount]
[Flow details: Fulfillment house orders product when low threshold is reached -> Ships in bulk -> Manufacturer]
[Flow details: Processor -> Send cc data -> Confirm successfully charged cc² -> Fulfillment]
[Flow details: Returns³ / Chargebacks⁴]
HAPPY TIM, HAPPY CUSTOMER
- Deposit of cc orders 24 to 48 hours later
- TIM'S BANK (CA)
- Customers (worldwide)
1. This cost includes a webmaster/programmer.
2. Declined credit cards are also sent back to fulfillment for phone calls to customers.
3. Fulfillment house refunds customers through the processor.
4. Chargebacks are disputed credit card charges.
Splitting the Pie: Outsourcer Economics
HOUSE_OVERSIGHT_013924

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