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BVA

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Also known as:
WebVan
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This text argues that intuition and focus groups are unreliable for predicting business success, citing high failure rates in publishing and the WebVan disaster. It advocates for "micro-testing" product ideas using inexpensive methods like Google Adwords to gauge actual consumer purchasing intent before committing to manufacturing.

Book excerpt / legal document
2025-11-19
Analysis Source

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This document is a Bank of America Merrill Lynch 'European Equity Strategy' report dated December 1, 2016. It analyzes political risks in the Eurozone, specifically focusing on the rise of populism following Brexit and Trump's victory, the upcoming Italian constitutional referendum, and the 2017 French presidential election involving Marine Le Pen and Francois Fillon. The document bears a 'HOUSE_OVERSIGHT' Bates stamp, suggesting it was part of a document production for a congressional investigation.

Financial research report / market strategy note
2025-11-19
Analysis Source

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This is page 12 of a 'Global Cross Asset Strategy' report by Bank of America Merrill Lynch, dated November 30, 2016. The document analyzes political risks in Europe for 2017, specifically the French elections (predicting a Fillon victory over Le Pen) and German elections (predicting Merkel's return), as well as the economic impact of Brexit on the UK. The document bears a 'HOUSE_OVERSIGHT' Bates stamp, indicating it was part of a document production to the US House Oversight Committee.

Financial research report / strategy document
2025-11-19
Analysis Source
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