HOUSE_OVERSIGHT_013911.jpg
2.15 MB
Extraction Summary
2
People
3
Organizations
2
Locations
1
Events
1
Relationships
3
Quotes
Document Information
Type:
Book excerpt / educational material (produced in house oversight discovery)
File Size:
2.15 MB
Summary
This document appears to be a page from a book or guide on digital marketing and e-commerce (likely 'The 4-Hour Workweek' or similar genre), detailing A/B testing strategies using Google AdWords. It outlines specific case studies involving individuals named Sherwood and Johanna who are testing markets for sailor shirts and yoga DVDs respectively. The page bears a 'HOUSE_OVERSIGHT_013911' stamp, indicating it was included in a document production to the House Oversight Committee, though the text itself contains no direct reference to Jeffrey Epstein or criminal activity.
Organizations (3)
| Name | Type | Context |
|---|---|---|
|
Referenced for Adwords and analytical tools.
|
||
| Wufoo.com |
Used by Johanna to track e-mail sign-ups.
|
|
| House Oversight Committee |
Implied by the Bates stamp 'HOUSE_OVERSIGHT_013911'.
|
Key Quotes (3)
"It’s as simple as creating several ads, rotated automatically by Google, that are identical except for the one variable to be tested."Source
HOUSE_OVERSIGHT_013911.jpg
Quote #1
"How do you think I determined the best title for this book?"Source
HOUSE_OVERSIGHT_013911.jpg
Quote #2
"Our goal is qualified traffic, so we do not want to offer something 'free' or otherwise attract window shoppers or the curious who are unlikely to buy."Source
HOUSE_OVERSIGHT_013911.jpg
Quote #3
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