HOUSE_OVERSIGHT_013911.jpg

2.15 MB
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Extraction Summary

2
People
3
Organizations
2
Locations
1
Events
1
Relationships
3
Quotes

Document Information

Type: Book excerpt / educational material (produced in house oversight discovery)
File Size: 2.15 MB
Summary

This document appears to be a page from a book or guide on digital marketing and e-commerce (likely 'The 4-Hour Workweek' or similar genre), detailing A/B testing strategies using Google AdWords. It outlines specific case studies involving individuals named Sherwood and Johanna who are testing markets for sailor shirts and yoga DVDs respectively. The page bears a 'HOUSE_OVERSIGHT_013911' stamp, indicating it was included in a document production to the House Oversight Committee, though the text itself contains no direct reference to Jeffrey Epstein or criminal activity.

People (2)

Name Role Context
Sherwood Case Study Subject/Entrepreneur
Selling French sailor shirts, using Google Adwords for testing.
Johanna Case Study Subject/Entrepreneur
Selling Yoga DVDs, using Google Adwords and Wufoo for testing.

Organizations (3)

Name Type Context
Google
Referenced for Adwords and analytical tools.
Wufoo.com
Used by Johanna to track e-mail sign-ups.
House Oversight Committee
Implied by the Bates stamp 'HOUSE_OVERSIGHT_013911'.

Timeline (1 events)

Hypothetical timeline
Adwords testing campaign duration
Online

Locations (2)

Location Context
Mentioned in ad copy regarding sailor shirts.
Mentioned in ad copy as shipping origin.

Relationships (1)

Sherwood Parallel Case Studies Johanna
Both are used as examples for setting up Google Adwords campaigns in the text.

Key Quotes (3)

"It’s as simple as creating several ads, rotated automatically by Google, that are identical except for the one variable to be tested."
Source
HOUSE_OVERSIGHT_013911.jpg
Quote #1
"How do you think I determined the best title for this book?"
Source
HOUSE_OVERSIGHT_013911.jpg
Quote #2
"Our goal is qualified traffic, so we do not want to offer something 'free' or otherwise attract window shoppers or the curious who are unlikely to buy."
Source
HOUSE_OVERSIGHT_013911.jpg
Quote #3

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