HOUSE_OVERSIGHT_013935.jpg
1.46 MB
Extraction Summary
3
People
12
Organizations
0
Locations
0
Events
2
Relationships
3
Quotes
Document Information
Type:
Business memo / resource list / house oversight evidence
File Size:
1.46 MB
Summary
This document is a page from a business guide or memo listing recommended media agencies for print, TV, and radio advertising (Direct Response/DR). It provides specific company names, websites, and brief reviews of their services and pricing models, referencing well-known clients like Sharper Image and Tony Robbins. The document bears the footer 'HOUSE_OVERSIGHT_013935', indicating it is part of a larger cache of evidence collected by the House Oversight Committee.
People (3)
| Name | Role | Context |
|---|---|---|
| Mark Lipsky | Executive/Founder |
Associated with Radio Direct Response, described as having 'put together a great firm'.
|
| Carlton Sheets | Client/Product Creator |
Mentioned as a successful DR product ('No Money Down') that used Marketing Architects.
|
| Tony Robbins | Client/Product Creator |
Mentioned as a successful DR product that used Marketing Architects.
|
Organizations (12)
| Name | Type | Context |
|---|---|---|
| Manhattan Media |
Recommended agency.
|
|
| Novus Media |
Recommended agency with 1,400+ publisher relationships.
|
|
| Sharper Image |
Client of Novus Media.
|
|
| Office Depot |
Client of Novus Media.
|
|
| Mercury Media |
Largest private DR media agency in the U.S.
|
|
| Euro RSCG |
Worldwide leader in DRTV media.
|
|
| Canella Media Response Television |
Uses P/I (per inquiry) compensation model.
|
|
| Marketing Architects |
De facto leaders in radio DR.
|
|
| Radio Direct Response |
Firm run by Mark Lipsky.
|
|
| Travel Channel |
Client of Radio Direct Response.
|
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| Wells Fargo |
Client of Radio Direct Response.
|
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| House Oversight Committee |
Source of the document (via footer stamp).
|
Relationships (2)
Mark Lipsky has put together a great firm
Almost all of the most successful DR products... Tony Robbins, etc.—have used them.
Key Quotes (3)
"negotiate discounts of up to 90% in their chosen media."Source
HOUSE_OVERSIGHT_013935.jpg
Quote #1
"Great agency with fast turnaround. I've used them since the beginning."Source
HOUSE_OVERSIGHT_013935.jpg
Quote #2
"Uses the innovative P/I (per inquiry) model for compensation, where you split order profits instead of paying for time upfront."Source
HOUSE_OVERSIGHT_013935.jpg
Quote #3
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