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This document is a page from a business guide or memo listing recommended media agencies for print, TV, and radio advertising (Direct Response/DR). It provides specific company names, websites, and brief reviews of their services and pricing models, referencing well-known clients like Sharper Image and Tony Robbins. The document bears the footer 'HOUSE_OVERSIGHT_013935', indicating it is part of a larger cache of evidence collected by the House Oversight Committee.
This document appears to be a page from a resource guide or business book (resembling the style of Tim Ferriss's 'The 4-Hour Workweek') contained within a House Oversight discovery file (Bates stamped HOUSE_OVERSIGHT_013905). It lists resources for entrepreneurs, including software for screen recording, contacts for licensing inventions (specifically highlighting Stephen Key and InventRight), and strategies for media exposure via HARO. The text provides specific phone numbers, websites, and financial benchmarks for licensing royalties and corporate revenues.
This document outlines strategies for creating products, specifically contrasting physical "hard" products with information products. It argues that information products are superior due to lower manufacturing costs, higher markups (20-50x), and difficulty of duplication compared to physical goods, citing successful examples like Tony Robbins' courses.
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