HOUSE_OVERSIGHT_013909.jpg

2.49 MB
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Extraction Summary

2
People
5
Organizations
3
Locations
0
Events
1
Relationships
3
Quotes

Document Information

Type: Book excerpt / educational material / business case study
File Size: 2.49 MB
Summary

The document is a page from an educational business text or book (likely 'The 4-Hour Workweek' by Tim Ferriss) discussing product testing and market validation. It details two hypothetical case studies: 'Sherwood' importing French sailor shirts to NYC, and 'Johanna' creating yoga DVDs for rock climbers, outlining their cost structures and pricing. It instructs readers on using tools like Google Adwords Keyword Tool and SEOBook for competitive analysis. The document bears the Bates stamp HOUSE_OVERSIGHT_013909.

People (2)

Name Role Context
Sherwood Case Study Subject / Entrepreneur
Character in a business example selling French sailor shirts.
Johanna Case Study Subject / Yoga Instructor
Character in a business example creating yoga DVDs for rock climbers.

Organizations (5)

Name Type Context
Google
Referenced for Google Adwords Keyword Tool.
SEOBook
Mentioned as a keyword tool provider.
Wordtracker
Powers the SEOBook searches.
download.com
Source for freeware software.
House Oversight Committee
Implied by the Bates stamp 'HOUSE_OVERSIGHT_013909'.

Locations (3)

Location Context
Source of the sailing shirts.
NYC
New York City, where Sherwood lives and researches the market.
Destination for shipping shirts.

Relationships (1)

Sherwood Case Study Peers Johanna
Mentioned together as examples for a business methodology.

Key Quotes (3)

"He learns that he can purchase shirts at a wholesale price of $20 that sell for $100 retail."
Source
HOUSE_OVERSIGHT_013909.jpg
Quote #1
"First and foremost, each product must pass a competitive litmus test."
Source
HOUSE_OVERSIGHT_013909.jpg
Quote #2
"How can Sherwood and Johanna beat the competition and offer a superior product or guarantee?"
Source
HOUSE_OVERSIGHT_013909.jpg
Quote #3

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