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2.53 MB
Extraction Summary
3
People
8
Organizations
0
Locations
4
Events
5
Relationships
5
Quotes
Document Information
Type:
Book excerpt or business report
File Size:
2.53 MB
Summary
This text argues that limiting customer options, a concept termed the "art of undecision," leads to higher revenue and reduced complexity for businesses. It cites examples like Joseph Sugarman's marketing success and Henry Ford's Model-T strategy to illustrate that fewer choices reduce customer indecision and operational overhead. The document concludes with a list of five specific strategies to minimize service overhead, such as eliminating phone orders and international shipping.
People (3)
| Name | Role | Context |
|---|---|---|
| Mike Maples | ||
| Joseph Sugarman | ||
| Henry Ford |
Organizations (8)
| Name | Type | Context |
|---|---|---|
| Motive Communications | ||
| Tivoli | ||
| IBM | ||
| Digg.com | ||
| JS&A Group | ||
| QVC | ||
| The Wall Street Journal | ||
| Amazon.com |
Timeline (4 events)
IPO of Motive Communications
Sale of Tivoli to IBM
BluBlocker sunglasses phenomenon
Joseph Sugarman's QVC appearance
Relationships (5)
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Key Quotes (5)
"Companies go out of business when they make the wrong decisions or, just as important, make too many decisions."Source
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Quote #1
"The result? The one-watch offer outsold the nine-watch offer 6-to-1."Source
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Quote #2
"“The customer can have any color he wants, so long as it’s black.”"Source
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Quote #3
"The more options you offer the customer, the more indecision you create and the fewer orders you receive"Source
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Quote #4
"Not All Customers Are Created Equal"Source
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Quote #5
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