HOUSE_OVERSIGHT_024866.jpg
1.34 MB
Extraction Summary
1
People
21
Organizations
0
Locations
0
Events
1
Relationships
3
Quotes
Document Information
Type:
Market research report / financial analysis
File Size:
1.34 MB
Summary
A page from a Cowen Collaborative Insights market research report dated February 25, 2019, analyzing the pricing segments of CBD confections and bars. It presents data on various brands like Lord Jones and baceae, categorizing them into Super Premium, Premium, Main, and Value segments based on price per milligram of CBD. The document bears a 'HOUSE_OVERSIGHT_024866' stamp, indicating it was part of a document production for a congressional investigation.
People (1)
| Name | Role | Context |
|---|---|---|
| Michael Cella | Recipient |
Named in the sidebar as the intended recipient of the report (michael.cella@cowen.com).
|
Organizations (21)
Relationships (1)
Email address michael.cella@cowen.com listed in document sidebar.
Key Quotes (3)
"Confection products are diverse, which we classify as essentially any edible food falling outside of gummy vitamins."Source
HOUSE_OVERSIGHT_024866.jpg
Quote #1
"Of the brands analyzed, super-premium brand, baceae offered by far the most SKUs (15), which largely consist of chocolates and other baked goods."Source
HOUSE_OVERSIGHT_024866.jpg
Quote #2
"We would caveat that although Lord Jones products fall into the premium segment as part of this analysis, if we were to benchmark them against the broad gummies category, they would've been at the top of the super-premium range."Source
HOUSE_OVERSIGHT_024866.jpg
Quote #3
Full Extracted Text
Complete text extracted from the document (1,738 characters)
COWEN
COLLABORATIVE INSIGHTS
February 25, 2019
COLLABORATIVE INSIGHTS
February 25, 2019
Confection products are diverse, which we classify as essentially any edible food falling outside of gummy vitamins. Of the brands analyzed, super-premium brand, baceae offered by far the most SKUs (15), which largely consist of chocolates and other baked goods. We would caveat that although Lord Jones products fall into the premium segment as part of this analysis, if we were to benchmark them against the broad gummies category, they would've been at the top of the super-premium range.
Figure 93 Confections Are Broad Based
CBD Confections by Price Segment
$0.47
$0.29
$0.19
$0.17
$0.13
$0.09
baceae
Super Premium (> $0.38)
Lord Jones
Premium ($0.29-$0.38)
gronCBD
Main ($0.19-$0.28)
Hemp Bombs
Mr. Moxey's
Value (< $0.19)
Experience CBD
$0.47
$0.29
$0.19
$0.17
$0.13
$0.09
baceae
Super Premium (> $0.38)
Lord Jones
Premium ($0.29-$0.38)
gronCBD
Main ($0.19-$0.28)
Hemp Bombs
Mr. Moxey's
Value (< $0.19)
Experience CBD
[Images of product packaging: Lord Jones boxes, Mr. Moxey's Mints tin]
Source: Company Websites/Reports and Cowen and Company
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
This report is intended for michael.cella@cowen.com. Unauthorized redistribution of this report is prohibited.
Figure 94 CBD Bars Broadly Comprised Of Protein, Power, Energy And Granola Offerings
CBD Bars by Price Segment
$0.80
$0.70
$0.60
$0.53
$0.48
$0.40
$0.34
$0.32
$0.32
$0.25
$0.25
$0.20
$0.19
$0.16
Veggimins
Green Monkey
Snaac CBD
baceae
Casa Luna
Wise Bar
Wayward
Everhemp
VeloBar CBD
Shredibles
Pure Vida
Mary Gains Bar
Betty Khronic
Super Premium (> $0.57)
Premium ($0.44-$0.57)
Main ($0.30-$0.43)
Value (< $0.30)
$0.80
$0.70
$0.60
$0.53
$0.48
$0.40
$0.34
$0.32
$0.32
$0.25
$0.25
$0.20
$0.19
$0.16
Veggimins
Green Monkey
Snaac CBD
baceae
Casa Luna
Wise Bar
Wayward
Everhemp
VeloBar CBD
Shredibles
Pure Vida
Mary Gains Bar
Betty Khronic
Super Premium (> $0.57)
Premium ($0.44-$0.57)
Main ($0.30-$0.43)
Value (< $0.30)
Source: Company Websites and Cowen and Company
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
50
COWEN.COM
HOUSE_OVERSIGHT_024866
COWEN.COM
HOUSE_OVERSIGHT_024866
Discussion 0
No comments yet
Be the first to share your thoughts on this epstein document