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1.19 MB
Extraction Summary
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People
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Organizations
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Locations
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Events
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Quotes
Document Information
Type:
Market research report / financial analysis
File Size:
1.19 MB
Summary
This document is page 46 of a market research report produced by Cowen Collaborative Insights on February 25, 2019. It analyzes the pricing segments of CBD body lotions and bath bombs, listing various brands like Mary's Nutritionals and Lord Jones. While the content is purely financial market analysis, the document bears the Bates stamp 'HOUSE_OVERSIGHT_024862', indicating it was part of a document production for a House Oversight Committee investigation (likely related to financial records subpoenaed in the Epstein/Deutsche Bank probe), though the page itself contains no direct references to Epstein.
People (1)
| Name | Role | Context |
|---|---|---|
| Michael Cella | Recipient/Employee |
Listed in the watermark as the intended recipient of the report (michael.cella@cowen.com).
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Organizations (17)
| Name | Type | Context |
|---|---|---|
| Cowen |
Authoring financial firm (Cowen Collaborative Insights).
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| House Oversight Committee |
Implied by the document stamp 'HOUSE_OVERSIGHT_024862'.
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| Mary's Nutritionals |
CBD brand analyzed in charts.
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| Lord Jones |
CBD brand analyzed in charts.
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| Blue Ridge Hemp |
CBD brand analyzed in charts.
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| bella |
CBD brand analyzed in charts.
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| Vertly |
CBD brand analyzed in charts.
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| Cannuka |
CBD brand analyzed in charts.
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| Canna Hemp |
CBD brand analyzed in charts.
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| imbue botanicals |
CBD brand analyzed in charts.
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| Sopris |
CBD brand analyzed in charts.
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| RX CannaCare |
CBD brand analyzed in charts.
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| cbdMD |
CBD brand analyzed in charts.
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| CWHemp |
CBD brand analyzed in charts.
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| Kush Queen |
CBD brand analyzed in charts.
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| Pure Kana |
CBD brand analyzed in charts.
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| lovebud |
CBD brand analyzed in charts.
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Relationships (1)
Email address domain in watermark (michael.cella@cowen.com)
Key Quotes (3)
"Body lotions offer more value per mg of CBD, relative to facial beauty products"Source
HOUSE_OVERSIGHT_024862.jpg
Quote #1
"Bath products are not surprisingly the most reasonably priced within beauty."Source
HOUSE_OVERSIGHT_024862.jpg
Quote #2
"This report is intended for michael.cella@cowen.com. Unauthorized redistribution of this report is prohibited."Source
HOUSE_OVERSIGHT_024862.jpg
Quote #3
Full Extracted Text
Complete text extracted from the document (1,948 characters)
COWEN
COLLABORATIVE INSIGHTS
February 25, 2019
COLLABORATIVE INSIGHTS
February 25, 2019
Body lotions offer more value per mg of CBD, relative to facial beauty products, with Mary's and Lord Jones positioned at the high-end of the competitive set. To segment from the broad topicals market, we would note that we classified beauty creams as products offering soothing and moisturizing characteristics (as opposed to targeted pain relief).
Figure 82 Body Lotions More Moderately Priced Relative To Facial Beauty Products
CBD Body Lotion by Price Segment
$0.90
$0.75
$0.60
$0.45
$0.30
$0.15
$0.00
$0.90
$0.75
$0.60
$0.45
$0.30
$0.15
$0.00
$0.75 Mary's Nutritionals
$0.60 Lord Jones
$0.40 Blue Ridge Hemp
$0.38 bella
$0.32 Vertly
$0.28 Cannuka
$0.23 Canna Hemp
$0.18 imbue botanicals
$0.14 Sopris
$0.14 RX CannaCare
$0.08 cbdMD
$0.07 CWHemp
$0.60 Lord Jones
$0.40 Blue Ridge Hemp
$0.38 bella
$0.32 Vertly
$0.28 Cannuka
$0.23 Canna Hemp
$0.18 imbue botanicals
$0.14 Sopris
$0.14 RX CannaCare
$0.08 cbdMD
$0.07 CWHemp
Super Premium ( > $0.58)
Main ($0.24-$0.41)
Value ( < $0.24)
Main ($0.24-$0.41)
Value ( < $0.24)
Source: Company Websites and Cowen and Company
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
Bath products are not surprisingly the most reasonably priced within beauty. We would note that cosmetics are still a niche category within CBD, which is reflected in the lower number of products and SKUs currently offered. That said, we believe the multiple sub-categories offering CBD products will appeal to a broad range of consumer demographics.
Figure 83 Bath Bombs Are A Niche Segment
CBD Bath Bombs by Price Segment
$0.60
$0.50
$0.40
$0.30
$0.20
$0.10
$0.00
$0.60
$0.50
$0.40
$0.30
$0.20
$0.10
$0.00
$0.52 Kush Queen
$0.48 bella
$0.26 Pure Kana
$0.25 Blue Ridge Hemp
$0.24 Mary's Nutritionals
$0.11 lovebud
$0.10 cbdMD
$0.48 bella
$0.26 Pure Kana
$0.25 Blue Ridge Hemp
$0.24 Mary's Nutritionals
$0.11 lovebud
$0.10 cbdMD
Super Premium ( > $0.41)
Main ($0.20-$0.31)
Value ( < $0.20)
Main ($0.20-$0.31)
Value ( < $0.20)
Source: Company Websites and Cowen and Company
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
Note: Reflects price per mg of CBD; For companies with multiple SKUs, we used a straight line average
46
COWEN.COM
HOUSE_OVERSIGHT_024862
COWEN.COM
HOUSE_OVERSIGHT_024862
[Vertical Text Right Margin] This report is intended for michael.cella@cowen.com. Unauthorized redistribution of this report is prohibited.
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