HOUSE_OVERSIGHT_013935.jpg
1.46 MB
Extraction Summary
3
People
12
Organizations
0
Locations
0
Events
2
Relationships
3
Quotes
Document Information
Type:
Business memo / resource list / house oversight evidence
File Size:
1.46 MB
Summary
This document is a page from a business guide or memo listing recommended media agencies for print, TV, and radio advertising (Direct Response/DR). It provides specific company names, websites, and brief reviews of their services and pricing models, referencing well-known clients like Sharper Image and Tony Robbins. The document bears the footer 'HOUSE_OVERSIGHT_013935', indicating it is part of a larger cache of evidence collected by the House Oversight Committee.
People (3)
| Name | Role | Context |
|---|---|---|
| Mark Lipsky | Executive/Founder |
Associated with Radio Direct Response, described as having 'put together a great firm'.
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| Carlton Sheets | Client/Product Creator |
Mentioned as a successful DR product ('No Money Down') that used Marketing Architects.
|
| Tony Robbins | Client/Product Creator |
Mentioned as a successful DR product that used Marketing Architects.
|
Organizations (12)
| Name | Type | Context |
|---|---|---|
| Manhattan Media |
Recommended agency.
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| Novus Media |
Recommended agency with 1,400+ publisher relationships.
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| Sharper Image |
Client of Novus Media.
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| Office Depot |
Client of Novus Media.
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| Mercury Media |
Largest private DR media agency in the U.S.
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| Euro RSCG |
Worldwide leader in DRTV media.
|
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| Canella Media Response Television |
Uses P/I (per inquiry) compensation model.
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| Marketing Architects |
De facto leaders in radio DR.
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| Radio Direct Response |
Firm run by Mark Lipsky.
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| Travel Channel |
Client of Radio Direct Response.
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| Wells Fargo |
Client of Radio Direct Response.
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| House Oversight Committee |
Source of the document (via footer stamp).
|
Relationships (2)
Mark Lipsky has put together a great firm
Almost all of the most successful DR products... Tony Robbins, etc.—have used them.
Key Quotes (3)
"negotiate discounts of up to 90% in their chosen media."Source
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Quote #1
"Great agency with fast turnaround. I've used them since the beginning."Source
HOUSE_OVERSIGHT_013935.jpg
Quote #2
"Uses the innovative P/I (per inquiry) model for compensation, where you split order profits instead of paying for time upfront."Source
HOUSE_OVERSIGHT_013935.jpg
Quote #3
Full Extracted Text
Complete text extracted from the document (1,564 characters)
negotiate discounts of up to 90% in their chosen media.
► Manhattan Media (Print) ( www.manhmedia.com )
Great agency with fast turnaround. I've used them since the beginning.
Great agency with fast turnaround. I've used them since the beginning.
► Novus Media (Print) ( www.novusprintmedia.com )
Relationships with 1,400+ magazine and newspaper publishers with an average of 80% of rate card. Clients include Sharper Image and Office Depot.
Relationships with 1,400+ magazine and newspaper publishers with an average of 80% of rate card. Clients include Sharper Image and Office Depot.
► Mercury Media (TV) ( www.mercurymedia.com )
Largest private DR media agency in the U.S. Specialists in TV but can also handle radio and print. Offer full tracking and reporting to determine ROI.
Largest private DR media agency in the U.S. Specialists in TV but can also handle radio and print. Offer full tracking and reporting to determine ROI.
► Euro RSCG (Cross Media) ( http://www.eurorscgedge.com/ )
One of the worldwide leaders in DRTV media across all platforms.
One of the worldwide leaders in DRTV media across all platforms.
► Canella Media Response Television (TV) ( http://www.drtv.com )
Uses the innovative P/I (per inquiry) model for compensation, where you split order profits instead of paying for time upfront. This is more expensive per order if you have a successful campaign, but it lowers upfront investment in media.
Uses the innovative P/I (per inquiry) model for compensation, where you split order profits instead of paying for time upfront. This is more expensive per order if you have a successful campaign, but it lowers upfront investment in media.
► Marketing Architects (Radio) ( www.marketingarchitects.com )
The de facto leaders in radio DR but a bit on the expensive side. Almost all of the most successful DR products—Carlton Sheets No Money Down, Tony Robbins, etc.—have used them.
The de facto leaders in radio DR but a bit on the expensive side. Almost all of the most successful DR products—Carlton Sheets No Money Down, Tony Robbins, etc.—have used them.
► Radio Direct Response (Radio) ( www.radiodirect.com )
Mark Lipsky has put together a great firm, with clients ranging from small direct marketers to Travel Channel and Wells Fargo.
Mark Lipsky has put together a great firm, with clients ranging from small direct marketers to Travel Channel and Wells Fargo.
Online Marketing and Research Firms (PPC campaign management, etc.)
Starting Small—Find a Local Individual to Help
Starting Small—Find a Local Individual to Help
HOUSE_OVERSIGHT_013935
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