HOUSE_OVERSIGHT_013901.jpg
1.89 MB
Extraction Summary
3
People
6
Organizations
0
Locations
1
Events
1
Relationships
4
Quotes
Document Information
Type:
Book excerpt / instructional document (evidence)
File Size:
1.89 MB
Summary
This document appears to be a page from a book (likely Tim Ferriss's 'The 4-Hour Workweek') discussing public relations and networking strategies. It outlines a 'Comfort Challenge' titled 'Find Yoda,' instructing readers to contact high-profile mentors, and provides a sample phone script using Tim Ferriss and John Grisham as examples. The document bears a 'HOUSE_OVERSIGHT' footer, indicating it was produced as evidence during a congressional investigation, likely found within a larger collection of files.
People (3)
| Name | Role | Context |
|---|---|---|
| Tim Ferriss | Author / Example Caller |
Name used in the sample script for contacting a mentor.
|
| John Grisham | Author / Example Target |
Name used as the hypothetical 'superstar mentor' being called in the script.
|
| Mentor X | Hypothetical Mentor |
Generic placeholder for a person to contact.
|
Organizations (6)
| Name | Type | Context |
|---|---|---|
| New York Times |
Media publication mentioned as a potential PR target.
|
|
| ABC News |
Media outlet mentioned as a potential PR target.
|
|
| CNN |
Media outlet mentioned.
|
|
| Time Out New York |
Publication mentioned in the sample script.
|
|
| Acme Inc. |
Placeholder company name in script.
|
|
| House Oversight Committee |
Implied by the footer 'HOUSE_OVERSIGHT_013901', indicating the document's source.
|
Timeline (1 events)
Relationships (1)
Sample script depicts Ferriss calling Grisham for advice.
Key Quotes (4)
"Becoming a recognized expert isn’t difficult, so I want to remove that barrier now."Source
HOUSE_OVERSIGHT_013901.jpg
Quote #1
"Presenting the truth in the best light, but not fabricating it, is the name of the game."Source
HOUSE_OVERSIGHT_013901.jpg
Quote #2
"Call at least one potential superstar mentor per day for three days."Source
HOUSE_OVERSIGHT_013901.jpg
Quote #3
"Hi, this is Tim Ferriss calling for John Grisham, please."Source
HOUSE_OVERSIGHT_013901.jpg
Quote #4
Full Extracted Text
Complete text extracted from the document (2,369 characters)
online research to respond to journalist queries. Done properly, this will get you featured in media ranging from small local publications to the New York Times and ABC News.
Becoming a recognized expert isn’t difficult, so I want to remove that barrier now.
I am not recommending pretending to be something you’re not. I can’t! “Expert” is nebulous media-speak and so overused as to be indefinable. In modern PR terms, proof of expertise in most fields is shown with group affiliations, client lists, writing credentials, and media mentions, not IQ points or Ph.D.s.
Presenting the truth in the best light, but not fabricating it, is the name of the game.
See you on CNN.
I am not recommending pretending to be something you’re not. I can’t! “Expert” is nebulous media-speak and so overused as to be indefinable. In modern PR terms, proof of expertise in most fields is shown with group affiliations, client lists, writing credentials, and media mentions, not IQ points or Ph.D.s.
Presenting the truth in the best light, but not fabricating it, is the name of the game.
See you on CNN.
► Q&A: QUESTIONS AND ACTIONS
For this hands-on chapter, the Q&A is simple. In fact, it’s more like a Q.
The question is, “Did you read the chapter and follow the directions?” If not, do it! Instead of the usual Q&A, the end of this chapter and the following two will feature more extensive resources for taking the action steps described in detail in the text.
The question is, “Did you read the chapter and follow the directions?” If not, do it! Instead of the usual Q&A, the end of this chapter and the following two will feature more extensive resources for taking the action steps described in detail in the text.
► COMFORT CHALLENGE
Find Yoda (3 Days)
Call at least one potential superstar mentor per day for three days. E-mail only after attempting a phone call. I recommend calling before 8:30 A.M. or after 6:00 P.M. to reduce run-ins with secretaries and other gatekeepers. Have a single question in mind, one that you have researched but have been unable to answer yourself. Shoot for “A” players—CEOs, ultrasuccessful entrepreneurs, famous authors, etc.—and don’t aim low to make it less frightening. Use www.contactanycelebrity.com if need be, and base your script on the following.
Call at least one potential superstar mentor per day for three days. E-mail only after attempting a phone call. I recommend calling before 8:30 A.M. or after 6:00 P.M. to reduce run-ins with secretaries and other gatekeepers. Have a single question in mind, one that you have researched but have been unable to answer yourself. Shoot for “A” players—CEOs, ultrasuccessful entrepreneurs, famous authors, etc.—and don’t aim low to make it less frightening. Use www.contactanycelebrity.com if need be, and base your script on the following.
Unknown answerer: This is Acme Inc. [or “the office of Mentor X”].
You: Hi, this is Tim Ferriss calling for John Grisham, please.31
Answerer: May I ask what this is regarding?
You: Sure. I know this might sound a bit odd,32 but I’m a first-time author and just read his interview in Time Out New York.33 I’m a longtime34 fan and have finally built up the courage to35 call him for one specific piece of advice. It wouldn’t take more than two minutes of his time. Is there any way you can help me get through to him?36I really, really appreciate whatever you can do.
Answerer: Hmmm … Just a second. Let me see if he’s available. [two minutes later] Here you go. Good luck. [rings to another line]
John Grisham: John Grisham here.
You: Hi, this is Tim Ferriss calling for John Grisham, please.31
Answerer: May I ask what this is regarding?
You: Sure. I know this might sound a bit odd,32 but I’m a first-time author and just read his interview in Time Out New York.33 I’m a longtime34 fan and have finally built up the courage to35 call him for one specific piece of advice. It wouldn’t take more than two minutes of his time. Is there any way you can help me get through to him?36I really, really appreciate whatever you can do.
Answerer: Hmmm … Just a second. Let me see if he’s available. [two minutes later] Here you go. Good luck. [rings to another line]
John Grisham: John Grisham here.
HOUSE_OVERSIGHT_013901
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