This document is a strategy memo advising (implied) Jeffrey Epstein on hiring Reputation.com to scrub negative search results and manage his online image. It details the background of Reputation.com CEO Michael Fertik, outlines costs of $10k-$15k per month for 'Picasso' services, and discusses the difficulty of altering Wikipedia entries. The author explicitly suggests studying how Prince Andrew and Bill Clinton successfully sanitized their Wikipedia profiles to remove negative information.
An email from Christina Galbraith to Jeffrey Epstein dated December 16, 2011, outlining a strategy to clean up Epstein's online reputation. Galbraith recommends hiring Reputation.com to manipulate Google algorithms to suppress negative press and promote positive associations, specifically linking him to scientists and Edge.org. She offers to act as the liaison for this project, emphasizing the goal of enhancing anonymity while improving his algorithmic profile.
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