This document is a strategy memo advising (implied) Jeffrey Epstein on hiring Reputation.com to scrub negative search results and manage his online image. It details the background of Reputation.com CEO Michael Fertik, outlines costs of $10k-$15k per month for 'Picasso' services, and discusses the difficulty of altering Wikipedia entries. The author explicitly suggests studying how Prince Andrew and Bill Clinton successfully sanitized their Wikipedia profiles to remove negative information.
| Name | Role | Context |
|---|---|---|
| Michael Fertik | CEO and Founder of Reputation.com |
Described in detail regarding his background, education, and expertise in online reputation management.
|
| Danny J. Boggs | Chief Judge |
Sixth Circuit Court of Appeals; Michael Fertik clerked for him.
|
| Prince Andrew | Reference subject |
Cited as an example of someone who managed to create a 'stellar profile' on Wikipedia despite potential controversies.
|
| Bill Clinton | Reference subject |
Cited as an example of successful Wikipedia management, noting the lack of prominence regarding his impeachment or Mo...
|
| Recipient (Implied Jeffrey Epstein) | Client/Subject |
Addressed as 'you'; the memo discusses removing 'damning content' about this person and updating their website with s...
|
"Wiki comes up first on the Google list due to its powerful domain and contains totally lopsided and damning content on you."Source
"On the surface, Wiki is controlled by a morass of copyediting geeks who have nothing better to do than to discuss reference tags etc."Source
"So, I think it’s worth seeing how people like Prince Andrew managed to create an absolutely stellar profile—or Bill Clinton for that matter."Source
"Fees will be approx. $10k -$15k per month but depends on each case"Source
"You need to update your website immediately by adding the bio on you from The Edge"Source
Complete text extracted from the document (2,704 characters)
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