This document is a strategy memo advising (implied) Jeffrey Epstein on hiring Reputation.com to scrub negative search results and manage his online image. It details the background of Reputation.com CEO Michael Fertik, outlines costs of $10k-$15k per month for 'Picasso' services, and discusses the difficulty of altering Wikipedia entries. The author explicitly suggests studying how Prince Andrew and Bill Clinton successfully sanitized their Wikipedia profiles to remove negative information.
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