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1.3 MB
Extraction Summary
5
People
5
Organizations
3
Locations
1
Events
4
Relationships
5
Quotes
Document Information
Type:
Confidential reputation management proposal/memo
File Size:
1.3 MB
Summary
This is a confidential memo from the firm 'Osborne & partners' to a client (presumed to be Jeffrey Epstein) outlining a reputation management strategy. The plan advises the client to urgently distance himself from Prince Andrew and Ghislaine to avoid negative UK tabloid attention and to hire SEO experts to 'clean up' Google search results linking his name to 'paedophilia' and other scandals. The long-term goal is to restore the client's profile as a philanthropist and supporter of science over an 18-month period.
People (5)
| Name | Role | Context |
|---|---|---|
| Unnamed recipient (presumed Jeffrey Epstein) | Client |
The document is addressed to 'you' and outlines a reputation management strategy to counter negative press about char...
|
| Prince Andrew | Associate |
Mentioned as a target of UK tabloids. The document advises the client to avoid any association with him, as it is 'di...
|
| Ghislaine | Associate |
Mentioned alongside the client ('you and Ghislaine') as being used by the press as 'a means to attack Prince Andrew a...
|
| Sarah Ferguson | Associate |
Mentioned alongside Prince Andrew as a target of the press. The client is advised to avoid involvement with 'the coup...
|
| Bill Clinton | Public Figure |
Mentioned as part of the 'Prince Andrew/ Sarah Ferguson/ Bill Clinton axis' which is a focus of US tabloids.
|
Organizations (5)
| Name | Type | Context |
|---|---|---|
| Osborne & partners | ||
| Daily Mail | ||
| Mail on Sunday | ||
| HOUSE_OVERSIGHT |
Timeline (1 events)
Proposed
The proposal suggests considering 'some kind of annual event which brings together your business and philanthropic interests' as part of the reputation restoration strategy.
Not specified
Unnamed recipient
Locations (3)
| Location | Context |
|---|---|
|
The United Kingdom, identified as the primary source of tabloid press attention that generates follow-up coverage in ...
|
|
|
The United States, where follow-up media coverage is generated and where US tabloids focus on the 'Prince Andrew/ Sar...
|
|
|
The country of origin for a team of 'excellent' SEO experts that Osborne & partners has previously hired.
|
Relationships (4)
The document advises the client to 'studiously avoid any involvement' with Prince Andrew, calling the association 'disastrous'.
Mentioned together ('you and Ghislaine') as being used by the media to attack Prince Andrew.
The document is a reputation management proposal from Osborne & partners to the client.
Mentioned as part of the 'Prince Andrew/ Sarah Ferguson/ Bill Clinton axis' that US tabloids focus on.
Key Quotes (5)
"Since it is an unambiguous objective of the Daily Mail and Mail on Sunday to take down Prince Andrew, it is disastrous for you to be seen in any way to facilitate his lifestyle, or to help with his well documented issues."Source
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Quote #1
"Their sole interest in you and Ghislaine is as a means to attack Prince Andrew and Sarah Ferguson."Source
HOUSE_OVERSIGHT_030426.jpg
Quote #2
"You need to studiously avoid any involvement whatsoever with the couple, which will lessen the interest..."Source
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Quote #3
""Clean up" Google: Another urgent priority is to retain one of the expert firms in search engine optimization (SEO) to "clean up" the results on all major search engines where your name is part of a search query."Source
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Quote #4
"Today, when anyone types in your name, a majority of the first few pages of the results are references to the charges, to paedophilia, to Prince Andrew, to unflattering stories - many of which link back to the Mail websites."Source
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Quote #5
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