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1.3 MB
Extraction Summary
5
People
5
Organizations
3
Locations
1
Events
4
Relationships
5
Quotes
Document Information
Type:
Confidential reputation management proposal/memo
File Size:
1.3 MB
Summary
This is a confidential memo from the firm 'Osborne & partners' to a client (presumed to be Jeffrey Epstein) outlining a reputation management strategy. The plan advises the client to urgently distance himself from Prince Andrew and Ghislaine to avoid negative UK tabloid attention and to hire SEO experts to 'clean up' Google search results linking his name to 'paedophilia' and other scandals. The long-term goal is to restore the client's profile as a philanthropist and supporter of science over an 18-month period.
People (5)
| Name | Role | Context |
|---|---|---|
| Unnamed recipient (presumed Jeffrey Epstein) | Client |
The document is addressed to 'you' and outlines a reputation management strategy to counter negative press about char...
|
| Prince Andrew | Associate |
Mentioned as a target of UK tabloids. The document advises the client to avoid any association with him, as it is 'di...
|
| Ghislaine | Associate |
Mentioned alongside the client ('you and Ghislaine') as being used by the press as 'a means to attack Prince Andrew a...
|
| Sarah Ferguson | Associate |
Mentioned alongside Prince Andrew as a target of the press. The client is advised to avoid involvement with 'the coup...
|
| Bill Clinton | Public Figure |
Mentioned as part of the 'Prince Andrew/ Sarah Ferguson/ Bill Clinton axis' which is a focus of US tabloids.
|
Organizations (5)
| Name | Type | Context |
|---|---|---|
| Osborne & partners | ||
| Daily Mail | ||
| Mail on Sunday | ||
| HOUSE_OVERSIGHT |
Timeline (1 events)
Proposed
The proposal suggests considering 'some kind of annual event which brings together your business and philanthropic interests' as part of the reputation restoration strategy.
Not specified
Unnamed recipient
Locations (3)
| Location | Context |
|---|---|
|
The United Kingdom, identified as the primary source of tabloid press attention that generates follow-up coverage in ...
|
|
|
The United States, where follow-up media coverage is generated and where US tabloids focus on the 'Prince Andrew/ Sar...
|
|
|
The country of origin for a team of 'excellent' SEO experts that Osborne & partners has previously hired.
|
Relationships (4)
The document advises the client to 'studiously avoid any involvement' with Prince Andrew, calling the association 'disastrous'.
Mentioned together ('you and Ghislaine') as being used by the media to attack Prince Andrew.
The document is a reputation management proposal from Osborne & partners to the client.
Mentioned as part of the 'Prince Andrew/ Sarah Ferguson/ Bill Clinton axis' that US tabloids focus on.
Key Quotes (5)
"Since it is an unambiguous objective of the Daily Mail and Mail on Sunday to take down Prince Andrew, it is disastrous for you to be seen in any way to facilitate his lifestyle, or to help with his well documented issues."Source
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Quote #1
"Their sole interest in you and Ghislaine is as a means to attack Prince Andrew and Sarah Ferguson."Source
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Quote #2
"You need to studiously avoid any involvement whatsoever with the couple, which will lessen the interest..."Source
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Quote #3
""Clean up" Google: Another urgent priority is to retain one of the expert firms in search engine optimization (SEO) to "clean up" the results on all major search engines where your name is part of a search query."Source
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Quote #4
"Today, when anyone types in your name, a majority of the first few pages of the results are references to the charges, to paedophilia, to Prince Andrew, to unflattering stories - many of which link back to the Mail websites."Source
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Quote #5
Full Extracted Text
Complete text extracted from the document (2,596 characters)
Osborne
&partners
&partners
CONFIDENTIAL
ISSUES OF REPUTATION
For the purposes of this discussion, here are the principal objectives:
• Minimise any mentions in the tabloid press in the UK and US
• Steadily to restore your profile in select media, political and philanthropic circles
• Establish you as a pioneering supporter of science and technology with a focus on the less fashionable but most important disciplines
• Consider some kind of annual event which brings together your business and philanthropic interests
• Steadily to restore your profile in select media, political and philanthropic circles
• Establish you as a pioneering supporter of science and technology with a focus on the less fashionable but most important disciplines
• Consider some kind of annual event which brings together your business and philanthropic interests
Tabloid press attention
It is imperative that this be tackled as a matter of urgency, particularly in the UK which generates so much of the follow up coverage in the US, but also comes to the fore in the most cursory Google search of your name.
Since it is an unambiguous objective of the Daily Mail and Mail on Sunday to take down Prince Andrew, it is disastrous for you to be seen in any way to facilitate his lifestyle, or to help with his well documented issues. Their sole interest in you and Ghislaine is as a means to attack Prince Andrew and Sarah Ferguson. You need to studiously avoid any involvement whatsoever with the couple, which will lessen the interest and we can establish a constructive relationship on your behalf with them. In the fullness of time, it will be possible to run a positive piece about your philanthropy.
As for the US tabloids, much of what they have published took the lead from the UK papers and is to do with the Prince Andrew/ Sarah Ferguson/ Bill Clinton axis. Without that distraction, it will be easier to maintain a lower profile.
Restoring your profile
The strategy has to be one that is medium term, say 18 months, which starts off slowly and intensifies over time, and should not appear to be calculated. We can discuss in more detail but it should include the following components:
• "Clean up" Google: Another urgent priority is to retain one of the expert firms in search engine optimization (SEO) to "clean up" the results on all major search engines where your name is part of a search query. Today, when anyone types in your name, a majority of the first few pages of the results are references to the charges, to paedophilia, to Prince Andrew, to unflattering stories - many of which link back to the Mail websites. We have hired an excellent team of Israeli experts for other clients, and there are many firms that claim to be able to optimize results this way but fail to deliver. I cannot overstate the importance of this, because it is the initial source of information on you for many people.
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