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2.72 MB
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Extraction Summary

4
People
6
Organizations
2
Locations
2
Events
3
Relationships
3
Quotes

Document Information

Type: Book excerpt / business guide
File Size: 2.72 MB
Summary

This document outlines strategies for creating products, specifically contrasting physical "hard" products with information products. It argues that information products are superior due to lower manufacturing costs, higher markups (20-50x), and difficulty of duplication compared to physical goods, citing successful examples like Tony Robbins' courses.

Organizations (6)

Timeline (2 events)

Author studied economics in Beijing for six months
Information products moved $65 million in 2002

Locations (2)

Location Context

Relationships (3)

to

Key Quotes (3)

"Creation is a better means of self-expression than possession"
Source
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Quote #1
"Information products are low-cost, fast to manufacture, and time-consuming for competitors to duplicate."
Source
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Quote #2
"Their annual revenue-per-employee is more than $2.7 million."
Source
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Quote #3

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